In this article, Pepe contributes to a discussion on how to persuade clients to see the value in our services when money is scarce.
In order to sell and sell well, Pepe discusses how savvy lawyers understand that creativity is a quality that must be cultivated. The way she practices law, “constantly adapting and creating her ‘normal’. There is nothing ‘new’ about it. The future is fluid, and the agile best navigate that reality.